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Analytics & Dashboards

As the commerce layer between content and conversion, Diddo captures first-party data at the moment of purchase - offering a unique lens into user behavior, product trends, and campaign performance. All insights are delivered in a secure, customizable dashboard.

This section covers:

  • Admin dashboard
  • Why this data matters
  • Who uses this data
  • Custom data views

🖥️ Admin Dashboard

Your live dashboard provides real-time visibility into:

  • Product sales by team, category, brand, or campaign
  • Engagement by content type, platform, or region
  • Conversion breakdowns by audience segment or interaction
🔗

This demo shows NBA merchandise sold via Fanatics during regular season games. All visuals are customizable — including filters, chart types, and tracked metrics. Note that data depth depends on brand integrations: some merchants provide full visibility, while others may be more limited. We're happy to help expand access.

dashboard-demo.png


📈 Why This Data Matters

Most platforms capture either what users see or what they buy - but not both.

  • Brands know what sells, but not what sparked the sale
  • Content owners know what drives engagement, but not revenue

Diddo bridges this gap - connecting content moments to conversion events, so you know exactly what drives performance.


🎯 Who Uses This Data?

Our insights power a wide range of use cases:

  1. Media & Content Platforms: Streamers, publishers, apps
  2. Brands & Retailers: Growth, eComm, and marketing teams
  3. Talent & IP Holders: Creators, athletes, agents
  4. Analysts & Investors: Market intelligence and forecasting

🧩 Need a Custom View?

We can deliver insights via:

  • A tailored dashboard
  • Real-time Slack alerts
  • Direct API integrations

Let us know what matters most to your team — and we’ll make it visible.