Diddo turns your product catalog into a shoppable experience across any content platform — sports broadcasts, editorial, social, streaming — without your customers ever leaving where they are. One integration with Diddo and your products become instantly available everywhere Diddo is embedded.

This guide explains what Diddo needs from you as a merchant, and the two ways to connect.

🛍️ What Diddo Does for Merchants

When you integrate with Diddo, your products can be surfaced contextually across any platform in the Diddo network. A fan watching a game can buy the jersey on screen. A reader browsing an editorial can shop the look inline. A viewer in an app can check out without ever being redirected.

From your side, it works like any other sales channel: orders land in your existing systems, fulfilment runs as normal, and payments go through your existing payment processor. Diddo handles the experience layer in between.

🔌 Integration Paths

There are two ways to connect your catalog and orders to Diddo.

⚡️ Option 1 — Stripe Agentic Commerce Protocol (ACP)

If you're already processing payments through Stripe, you may already be compatible. Stripe's Agentic Commerce Protocol (ACP) is an open standard that lets platforms like Diddo access your product catalog, build carts, and complete purchases on behalf of buyers — all without handling raw payment credentials.

What Diddo needs from you:

• Your Stripe profile ID, so Diddo can scope payment tokens to your account
• Access to your ACP product feed, so Diddo can ingest and surface your catalog
• Your ACP checkout endpoint, so Diddo can submit carts and complete purchases

That's it. Stripe handles payment routing and security. Diddo handles the experience.

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If you're already on Stripe and have ACP enabled, onboarding is typically a same-day setup. Reach out to get started.

Already on ACP?

You're in good company. Merchants already live on Stripe's Agentic Commerce Suite include:

Coach, Kate Spade, Revolve, Halara, Ashley Furniture, ABT Electronics, Nectar, and URBN brands (Anthropologie, Free People, Urban Outfitters). Major platforms including Squarespace, Wix, Etsy, WooCommerce, BigCommerce, and commercetools are also supported, as are large-scale retailers like Walmart, Target, Sephora, Nordstrom, Best Buy, Home Depot, and Wayfair.

The ACP ecosystem is growing fast — if you're on Stripe, there's a good chance you're closer to live than you think.

Not on ACP yet?

Getting set up is straightforward if you're already a Stripe user. You'll need to enable Agentic Commerce in your Stripe dashboard and expose your product feed. Stripe's documentation covers the setup steps, and our team can walk you through the Diddo-specific requirements.

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Want help getting ACP-ready? Contact our team and we'll guide you through it.

🔧 Option 2 — Custom Integration

If you're not on Stripe ACP — or if you have your own commerce APIs — we can connect directly. A custom integration requires access to three things:

If you have these APIs available, integration is typically lightweight on your side — we do the heavy lifting of building the Diddo layer on top.

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Custom integrations are scoped on a case-by-case basis. Contact our team to discuss your setup and we'll put together an integration plan.